Campaign Summary

A show stoping Halloween activation to push restaurant visibility around this period and encourage booking. Partnering with Perrier Joüet the restaurant featured a bespoke Halloween champagne cocktail menu for a week and a one night only event. To reflect Balthazar's French roots the show was themed around the French Revolution.

Results

Within a week Instragram followers rate grew by 86.5%. Press return showcased high profile coverage in titles such as the Evening Standard, Vanity Fair newsletter and Luxury London resulting in a total reach of over 1M.

The restaurant was fully booked for the night of the event.

Balthazar

Halloween Campaign