Chotto Matte, Miami

Campaign Summary 

For the occasion of the annual Miami Beach art fair, Art Basel, Chotto Matte partnered with local artist Gustavo Oviedo and brought art to life with a series of performances and special offering. 

The Miami restaurant hosted a series of late night shows, from December 2nd to 4th, including art-inspired performances and costumes, open to the public. The kick off night featured a press diner with the artist himself. 

For the duration of the art fair the restaurant also featured an exclusive cocktail, created in collaboration with Gustavo Oviedo and inspired from his most iconic work. 

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Results

The campaign generated an increase in sales of 240%, compared to the same dates the year prior. Additionally the restaurant received 10 organic pieces of coverage, valued at a total of $50,000. These coverage positioned the restaurant as one of the top places to visit during the art fair, increasing simultaneously the brand awareness.