Suelo, Paris
Launch Campaign

Project Summary

When Suelo, a new Spanish restaurant concept, sought to enter the French market, it needed more than just a traditional launch—it required a bold campaign to position itself as a lifestyle brand. The goal was to engage a fashion-forward, design-conscious audience that values both culture and aesthetics.

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Results

We crafted a social media-driven campaign, "L'Espagne à Paris," inspired by the trending aesthetics of TikTok and Instagram, blending them with the sleek, editorial style of fashion magazines. The campaign showcased Spanish culture against the backdrop of Paris's most iconic landmarks, adding a stylish, fashion-centric twist.