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Campaign Summary
Creation of a show stoping Summer activation to push restaurant visibility and encourage footfall. The theme followed the Italian roots of the restaurant, The Italian Riviera, showcasing a floral installation on the terrace and a vintage Vespa, to create the perfect photo moment. In partnership with O'ndina Gin the restaurant featured a bespoke terrace menu, including new cocktails and a special dessert.
Results
Within two month the activation resulted in over 100 user generated instagram post and a noticeable rise of the engagement rate (15%). Press returns showcased high profile coverage in titles such as the Evening Standard Online, Tatler and Luxury London resulting in a total reach of 22.4M.
Harry's Dolce Vita
Summer Campaign
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