Marx Bakery, Paris 

Brand Partnership

Project Summary 

After the successful launch of its first bakery the Michelin Star Chef, Thierry Marx, wishes to develop a unique product based on his favourite childhood's snack: a brioche and a chocolate barre. In order to create a fun and meaningful product Thierry Marx partners with the creative and iconic brand, Le Chocolat des Français. 

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Results

The campaign resulted in the creation of a bespoke label, in partnership with one Le Chocolat des Français numerous artists, and inspired by a childhood picture of the Michelin Star Chef. The product was launched with a selection of media and influencers, during a kid friendly event in the new bakery. The event allowed journalists and influencers' kids to make their own brioche with the team of bakers, directly on site. The co-branded chocolate barre was very well received by the press and featured in multiple lifestyle and food media.