André by Anne-Sophie Pic
New Visual Identity

Project Summary

André, French bistro created by the Michelin Star Chef Anne-Sophie Pic and located in Valence, was struggling finding its own visual identity. As part of the Chef's very luxurious portfolio the high-end bistro needed visuals reflecting its status and differentiating itself from the Michelin star restaurant next door. The objective of the new visual identity was to create a cosy, elegant and premium atmosphere, reflective of André's standards. 

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Results

High-quality assets showcasing André as a high-end bistro, with an elegant atmosphere. The visuals subtly reflected the feminine hand behind the brand, through soft lights and delicate set up. The assets have been used on social media and website to promote the restaurant and its offer. Photography that resulted from this project have been used as a base for the creation of new visuals.