Aqua X lululemon

Partnership Summary 

As consumer demand continues to shift towards wellness-led experiences, Aqua London partnered with lululemon to create a series of rooftop Wellness Brunches above Regent Street, in central London.

The objective was to introduce a new way for guests to experience the brand, combining yoga and Pilates with Aqua's brunch offering while building a community around movement, mindfulness and exceptional dining.

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Results

The campagn was highly successfull,as much from a brand awareness perspective to a sales angle:  

• 7 events sold out within one week

• 2 additional sessions added due to demand

• 190 covers generated, with a minimum spend of £50 per guest (>£9,000 revenue)

• Partnership expanded to Aqua Paris following the success of the London series

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By carefully managing waiting lists and extending capacity when possible, every event was maximised while maintaining an exclusive experience.