Chotto Matte, Global

Campaign Summary 

Always looking for the next innovation Chotto Matte launched its first NFT in April 2022. The NFT launch campaign included a month promotion leading to the release, and featured a collaboration with Miami Bitcoin Conference, running at the same time. For the occasion the Miami restaurant hosted a Bitcoin inspired show and featured a special cocktail and menu, both accessible via bitcoin payment only. 

The NFT, valued at 1million USD, was available for sale the week of the Bitcoin Conference only and unlocked an extensive list of fabulous benefits such as a personal invitation for all Chotto Matte restaurant openings over the world, with five star accommodation and much more. 

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Results

The Miami Bitcoin Conference featured Chotto Matte's event and offering on their website for the entire month and hosted their top speakers at the restaurant. Additionally the campaign generated 25 pieces of coverage, including features in Forbes and Globetrender. Over the period sales increased from 55% from the week prior, and from 42% from the previous year.